10 Very Cool Examples Of Experiential Marketing That Works In Nigeria
Created Date: 07 Jan
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Our clients tell us the effect of some of these ideas we implemented has been very cool to their customers. We trust them and here are 10 Very Cool Examples Of Experiential Marketing That Works In Nigeria.
Bus Branding:
Bus Branding is widely used by the companies for branding their products. It reaches the common public immediately because it goes nook and corner of the city/town/ village. Fully wrapped buses are the largest moving advertising format available and are the ultimate branding statement.
Road Shows:
The purpose of road shows is to take your company’s message and brand—you guessed it—on the road. Road shows are often done in sequence and occur in a handful of cities in an effort to increase brand awareness and product knowledge. Road shows are a great way to spread the word in an in-person, interactive format and reach those you may not have been able to otherwise.
Dance Awareness:
Dance awareness is the experimental marketing strategy in which dance groups wear the product costumes to brand a business or product. Companies elect dancing studios and they arrange the dancing festivals so that they can spread the company’s message to the public. Dance Festival is a music and dance event, which purposes to promote peace, love, and unity.
Sample Testing::
Sample Test marketing is a tool used by companies to provide insight into the probable market success of a new product, or effectiveness of a marketing campaign. Test marketing can be used by a business to evaluate factors such as the performance of the product, customer satisfaction or acceptance of the product, the required level of material support for the full launch, and distribution requirements for a full launch.
Store Guardian:
Store guardian strategy is used for business advertisement in which companies use to brand their products on famous stores of that area. Or they open new stores wrapped with its product brand to boost the revenues and sales.
Huge Inflatable Branding:
They work. It’s branding with giants advertising balloons or other inflatables. Advertising inflatables offer a variety of useful benefits.
Bus Branding:
Bus Branding is widely used by the companies for branding their products. It reaches the common public immediately because it goes nook and corner of the city/town/ village. Fully wrapped buses are the largest moving advertising format available and are the ultimate branding statement.
Road Shows:
The purpose of road shows is to take your company’s message and brand—you guessed it—on the road. Road shows are often done in sequence and occur in a handful of cities in an effort to increase brand awareness and product knowledge. Road shows are a great way to spread the word in an in-person, interactive format and reach those you may not have been able to otherwise.
Dance Awareness:
Dance awareness is the experimental marketing strategy in which dance groups wear the product costumes to brand a business or product. Companies elect dancing studios and they arrange the dancing festivals so that they can spread the company’s message to the public. Dance Festival is a music and dance event, which purposes to promote peace, love, and unity.
Sample Testing::
Sample Test marketing is a tool used by companies to provide insight into the probable market success of a new product, or effectiveness of a marketing campaign. Test marketing can be used by a business to evaluate factors such as the performance of the product, customer satisfaction or acceptance of the product, the required level of material support for the full launch, and distribution requirements for a full launch.
Store Guardian:
Store guardian strategy is used for business advertisement in which companies use to brand their products on famous stores of that area. Or they open new stores wrapped with its product brand to boost the revenues and sales.
Huge Inflatable Branding:
They work. It’s branding with giants advertising balloons or other inflatables. Advertising inflatables offer a variety of useful benefits.
- Draw traffic and increase sales.
- Work around the clock for “cost effective” advertising.
- Create excitement and draw attention to your business.
- Create product recognition and brand awareness.
- Advertising Inflatable’s is easy-to-use and portable, easy-to-move.
Product key holders – use your product as key holder:
Frequently used products like; key chains, wallets, key tags and carabineers etc are used to brand the product. Most of the people use wallets and key chains etc so the product is advertized on them so that more people can know about the business and product and that will boost the revenue and sales.
Party Setup: Most network marketers are focused on getting new business online, but home parties will move you from high-tech to high-touch. It's an opportunity to see, touch and try the products, ask questions and receive immediate answers, and hear others' opinions. So are home parties right for your network marketing business? First, you need to determine whether your business is suited for them. Do you have a product that can be sampled or demonstrated? Second, are you the type of person who likes to entertain? Third, do you have a home that'll comfortably seat a group of five to 20 people? If you answered yes to these questions, home parties could work for you. Experience Center Fabrication: Experience center is a unique, innovative facility specifically designed to showcase the portfolio of a company’s brand. It is built to experience the product and test it. It is very effective strategy for the product advertisement. Market Storm: You need to understand how people think when they are buying if you want to increase sales. This is why Storming gives you a structured, easy to follow integrated sales and marketing system. So you and your people can predictably inform, influence and persuade. The Storming® process is about developing your growth strategy around three core areas: 1) Relevance - Who is your audience and why should they listen? 2) Action - What do you want them to do and why? 3) Persuasion - What is the best way to reach and influence them? Valueknox and company tries to replicate international experiential marketing experience in the Nigerian market, In case you are wondering what we mean by experiential marketing and the impact it brings to your brand, here are 10 very cool examples of experiential marketing as shown in link below (10-very-cool-examples-of-experiential-marketing).
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